The brief
Technology PR supported the company by providing regular technical and business whitepapers, by-line article placements, CEO blogs and animation clips to support trade shows.
“Technology PR has been invaluable in helping to raise our profile throughout the market place. Always offering good advice on how to gain the greatest impact, identifying the best value course of action, driving each PR initiative and working so well with our team. They exceeded all of our expectations in such a short space of time.”
The results
- The company receives a 25% increase in sales enquiries if a webinar is supported by a whitepaper (the latter produced by Technology PR).
- ILX received nearly 3,000 views of the eLearning animation clips via their YouTube channel.
- A regular stream of non-sponsored article placements ensures that there is inbound web traffic and visits to the ILX LinkedIn and Twitter pages. Company has maintained sale targets directly attributed to PR/marketing efforts. Figures not disclosed.
