Technology PR supported Tikit's one-year 'Driving legal practice efficiency' campaign to market and differentiate its technology solutions in a crowded market. The PR strategy combined social and mobile technology with a strong storytelling approach making use of real life case studies and demonstrations, to drive Tikit's digital presence to measurably higher levels.
The 'Driving legal practice efficiency' was also a key thread running through the production of Tikit's by-line articles, whitepapers and blogs. We used a number of digital formats to showcase a sophisticated view of Tikit's integrated and scalable solutions. Technology PR also provided social media support which focused on transforming perceptions of Tikit technology from a product to a solution provider.
- One whitepaper (produced by Technology PR) alone received 1,190 website views within days of being released and a further 2,819 click throughs via LinkedIn and Twitter.
- Through more targeted non-product focussed content, Tikit found that there was a 21% increase in page views and 16% increase in new visitors.
- Engagement through LinkedIn marketing Content impressions increased by 6,082,848 (a 388% increase year on year).
- Clicks on content increased 3,059 (a 388% increase). Social actions such as sharing, likes, follows and clicks through to the website increased to 544 (a 60% increase). The number of followers of our LinkedIn company page has increased by 40% in 12 months.