Technology PR was brought in to help launch the new AI Contracts Review solution. ThoughtRiver Communication objectives included raising product and company profile, educating target legal audiences and C-level business executives on why this type of technology was necessary. Elements of the PR programme included deliverables such as video content and targeted article placements with leading business and legal publications.
- Article placements reached 499,087 legal professionals.
- ThoughtRiver's Twitter followers increased by 35% in just 2 weeks (150 - 200 unique impressions per post). LinkedIn Posts received 3,518 unique impressions.
- Video content received 693 plays, majority of traffic from UK, Europe and USA and ThoughtRiver received 3,667 unique website visitors across a two-week timeframe.
- The company hired a permanent new business development director to manage inbound enquiries because the volume of in-bound requests.